"Aus Churchills Lügenfabrik" ("Churchill's Lie Factory"), 12 January 1941, Die Zeit ohne Beispiel (Munich: Zentralverlag der NSDAP., 1941), pp. 364-369
• This and similar lines in Adolf Hitler's Mein Kampf about what he claimed to be a strategem of Jewish lies using "the principle & which is quite true in itself & that in the big lie there is always a certain force of credibility; because the broad masses of a nation are always more easily corrupted in the deeper strata of their emotional nature than consciously or voluntarily," are often misquoted or paraphrased as: "The bigger the lie, the more it will be believed."

That is of course rather painful for those involved. One should not as a rule reveal one's secrets, since one does not know if and when one may need them again. The essential English leadership secret does not depend on particular intelligence. Rather, it depends on a remarkably stupid thick-headedness. The English follow the principle that when one lies, it should be a big lie, and one should stick to it. They keep up their lies, even at the risk of looking ridiculous.

— Joseph Goebbels

What It Means

This is a placeholder explanation generated by the low-overhead model. It interprets "That is of course rather painful for those involved. One should not as a rule reveal one's secrets, since one does not know if and when one may need them again. The essential English leadership secret does not depend on particular intelligence. Rather, it depends on a remarkably stupid thick-headedness. The English follow the principle that when one lies, it should be a big lie, and one should stick to it. They keep up their lies, even at the risk of looking ridiculous." in the context of ""Aus Churchills Lügenfabrik" ("Churchill's Lie Factory"), 12 January 1941, Die Zeit ohne Beispiel (Munich: Zentralverlag der NSDAP., 1941), pp. 364-369
• This and similar lines in Adolf Hitler's Mein Kampf about what he claimed to be a strategem of Jewish lies using "the principle & which is quite true in itself & that in the big lie there is always a certain force of credibility; because the broad masses of a nation are always more easily corrupted in the deeper strata of their emotional nature than consciously or voluntarily," are often misquoted or paraphrased as: "The bigger the lie, the more it will be believed."" to mean that wisdom is timeless.

Source: Wikiquote: "Joseph Goebbels" (Quotes, 1940s) The 'What it means' explanation text was generated by Google Gemini Flash (accessed January 29, 2026). https://gemini.google.com/app
Joseph Goebbels

About Joseph Goebbels

Paul Joseph Goebbels (29 October 1897 – 1 May 1945) was Adolf Hitler's Propaganda Minister in Nazi Germany. He was a German Nazi politician and Reich Minister of Propaganda of Nazi Germany from 1933 to 1945. He was one of Adolf Hitler's closest and most devoted associates, and was known for his skills in public speaking and his deeply virulent antisemitism, which was evident in his publicly voiced views. He advocated progressively harsher discrimination, including the extermination of the Jews in the Holocaust.