Jacques Ellul, "The Characteristics of Propaganda" in Readings in Propaganda and Persuasion: New and Classic Essays by Garth S. Jowett and Victoria O'Donnell, eds., (SAGE, 2006) p. 48, note 47.

There remains the problem of Goebbels' reputation. He wore the title of Big Liar (bestowed by Anglo-Saxon propaganda) and yet he never stopped battling for propaganda to be as accurate as possible. He preferred being cynical and brutal to being caught in a lie. He used to say: "Everybody must know what the situation is." He was always the first to announce disastrous events or difficult situations, without hiding anything. The result was a general belief between 1939 and 1942 that German communiqués not only were more concise, clearer and less cluttered, but were more truthful than Allied communiqués (American and neutral opinion) -- and, furthermore, that the Germans published all the news two or three days before the Allies. All this is so true that pinning the title of Big Liar on Goebbels must be considered quite a propaganda success.

— Jacques Ellul

What It Means

This is a placeholder explanation generated by the low-overhead model. It interprets "There remains the problem of Goebbels' reputation. He wore the title of Big Liar (bestowed by Anglo-Saxon propaganda) and yet he never stopped battling for propaganda to be as accurate as possible. He preferred being cynical and brutal to being caught in a lie. He used to say: "Everybody must know what the situation is." He was always the first to announce disastrous events or difficult situations, without hiding anything. The result was a general belief between 1939 and 1942 that German communiqués not only were more concise, clearer and less cluttered, but were more truthful than Allied communiqués (American and neutral opinion) -- and, furthermore, that the Germans published all the news two or three days before the Allies. All this is so true that pinning the title of Big Liar on Goebbels must be considered quite a propaganda success." in the context of "Jacques Ellul, "The Characteristics of Propaganda" in Readings in Propaganda and Persuasion: New and Classic Essays by Garth S. Jowett and Victoria O'Donnell, eds., (SAGE, 2006) p. 48, note 47." to mean that wisdom is timeless.

Quote Image
Source: Wikiquote: "Joseph Goebbels" (Quotes about Goebbels: Alphabetized by author ) The 'What it means' explanation text was generated by Google Gemini Flash (accessed January 29, 2026). https://gemini.google.com/app
Joseph Goebbels

About Joseph Goebbels

Paul Joseph Goebbels (29 October 1897 – 1 May 1945) was Adolf Hitler's Propaganda Minister in Nazi Germany. He was a German Nazi politician and Reich Minister of Propaganda of Nazi Germany from 1933 to 1945. He was one of Adolf Hitler's closest and most devoted associates, and was known for his skills in public speaking and his deeply virulent antisemitism, which was evident in his publicly voiced views. He advocated progressively harsher discrimination, including the extermination of the Jews in the Holocaust.