Niall Ferguson on Joseph Goebbels

“It helped, too, that the Nazis were able to recruit the widely respected former Reichsbank President Hjalmar Schacht, who had resigned his post in 1930 after effectively endorsing Hitler's campaign against the revised reparations schedule known as the Young Plan. Yet even with his imprimatur on them, it took real political skill to sell such unorthodox economic solutions to a relatively sophisticated and highly variegated electorate. The Nazis' success without doubt owed much to Joseph Goebbels, the evil genius of twentieth-century marketing, who sold Hitler to the German public as if he were the miraculous offspring of the Messiah and Marlene Dietrich. The Nazi election campaigns of 1930, 1932. and 1933 were unprecedented assaults on public opinion, involving standardized mass meetings and eye-catching posters, as well as rousing songs (like the Horst-Wessel Lied) and calculated physical intimidation of opponents. Though much of this owed its inspiration to Mussolini - not least the snazzy uniforms for supporters, and the Roman salutes - Goebbels understood the need for finesse as well as bombast. For one thing, he saw more clearly than the star himself the need to adjust Hitler's message according to which of the German electorate's many segments was being addressed.”

“Along with most of his most senior henchmen, Hitler seems genuinely to have believed that Jews posed an insidious biological threat to the German Volk. Yet it is impossible to overlook an element of self-repression in much Nazi propaganda on this issue; those most publicly averse to the idea of interracial sex often gave the unintended impression that this was precisely the direction of their own private fantasies. As a young man, Goebbels became engaged to Else Janke, an elementary school teacher who was half-Jewish. She helped him to find a job at the Dresder Bank during the 1923 hyperinflation, but was reluctant to marry him, possibly because of his club foot. Shortly after she told him that her mother was Jewish, Goebbels noted that 'the original magic was gone'. 'The discussion recently about the race question kept ringing in my ears,' she wrote to him after a quarrel. 'I could not get it out of my mind, and almost saw the problem as an obstacle to our further life together. I am firmly convinced, you see, that in this respect your thinking goes decidedly too far.' It was at this time that the future Propaganda Minister first read Oswald Spengler's Decline of the West, where he found 'the root of the Jewish question . . . laid bare'. Goebbels's first references in his diary to the Jews as 'filthy pigs', 'traitors' and 'vampires' date from the breakdown of his relationship with Janke.”