Steve Jobs on Customer

“You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.”

“Our DNA is as a consumer company - for that individual customer who's voting thumbs up or thumbs down. That's who we think about. And we think that our job is to take responsibility for the complete user experience. And if it's not up to par, it's our fault, plain and simply.”