Rob Enderle Quotes (1954-)

Rob Enderle

About Rob Enderle

Rob Enderle (born July 27, 1954) is an American technology analyst who has worked for EMS, ROLM, IBM, Dataquest, GiGa, and Forrester, before founding The Enderle Group.

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“Steve Jobs is the Ronald McDonald of Apple, he is the face.”
“Today's tech companies aren't built to last, as Apple's recent earnings report shows all too well.”
Rob Enderle
“[T]he next generation of the Xbox game machine ... may even take out Apple, forcing the company to exit the PC business.”
Rob Enderle
“Donald [Trump] has been branded by one of his competitors as a con artist and, in a sense, he is. But so was Steve Jobs.”
“Apple tends to aggressively work to not discover problems with products that are shipped and certainly not talk about them.”
“[Steve Jobs] is not somebody [who] any one of us would want watching our kids, but, in terms of running the company, he's excellent.”
“Apple's move to vertical integration with processors could end up killing the iPhone, and the benefit just doesn't warrant the risk.”
Rob Enderle
“Apple's two most memorable accomplishments are the GUI, or graphical user interface, and the mouse, both of which it literally stole from Xerox PARC.”
“[The iPhone]'s clearly going to start a wave towards a new technology — as I say, I'm not convinced that Apple's going to be able to ride this wave.”
Rob Enderle
“With phones moving to technologies such as Apple Pay, an unwillingness to assure security could create a Target-like exposure that wipes Apple out of the market.”
Rob Enderle
“If [Apple's watch] bounces, folks will begin to lose faith. ... watch the iWatch execution. That'll tell you whether this is a rebirth or the beginning of the end.”
“At scale, [Microsoft] is likely the only company offering a cloud solution that is truly robust enough to be trusted in what has become an incredibly unsafe world.”
Rob Enderle
“Apple's a company whose valuation is based on the fact that they've got recurring, blockbuster products, that the, the lack of those, of late, is just killin' 'em.”
“2006, at least after August['s Vista release], will be great time for buyers and sellers of PC hardware and that has to be a good thing for everyone — except Apple.”
“We're creatures of habit. We lined up for the old Batman and Star Wars films long after they stopped being great, and we'll pay Apple the same courtesy if it loses its mojo.”
Rob Enderle
“[I]t seems pretty clear why this class of product [Apple Watch] is languishing. ... But, with products like the LG Watch Sport the market may finally be coming around to a winner.”
“Bernie Madoff, who was put in jail for losing $64B actually looks damn good against the Cook's near 5X bigger loss.”
“Frankly, it has frustrated me for years to watch Apple's success — while traditional bumbling PC companies continue to ignore the obvious point that yes, design and presentation actually do matter.”
“What we now have is too much focus on short-term revenues and almost no focus on the long-term survival or success of the firm. This is why you don't see anything very innovative out of firms like Apple.”
“Apple no longer owns the tablet market, and will likely lose dominance this year or next. ... this level of sustained dominance doesn't appear to recur with the same vendor even if it launched the category.”
“Intel has a long an ugly history of behaving unethically, mostly against competitors like AMD and more recently Qualcomm (its partner in this, Apple, was just highlighted as being basically anti-innovation).”
“Microsoft fully understands it can't beat Apple, Amazon or Google by chasing them, but it can beat them if it both revisits its old embrace and extend strategy, and then pulls a Steve Jobs to change the market.”
Rob Enderle
“This will be a difficult year for Apple, and the iPhone could be more of a drag on earnings than a help. ... Apple is clearly not going away — but this year, compared to last, will be really nasty for the company.”
Rob Enderle
“FRAND licensing ... in theory, would prevent someone with competitive problems from raising prices on competitors to cripple them if they were successful. Interestingly, the only firm in recent memory that ever did this was Apple ...”
“I'm not exactly known as a huge fan of Apple. In fact, for nearly a decade and half I've refused to use their products and I'm supposedly banned for life from Apple's properties. It's definitely personal between me and that company ...”

About Rob Enderle

Rob Enderle (born July 27, 1954) is an American technology analyst who has worked for EMS, ROLM, IBM, Dataquest, GiGa, and Forrester, before founding The Enderle Group.