Rema on Alfred Harmsworth, 1st Viscount Northcliffe

“I do ask our staff to try to make the paper as absolutely impartial as possible. It is very important that so gigantic a power as ours should be used fairly.”

“I shall leave the Editor unrestricted control unless he should—which is quite incredible—fail to warn the British people of the coming German peril. I insist upon that duty being discharged. Apart from Germany the Editor is free to take any line of policy which commends itself to him.”

“When I look back to the newspapers that were in existence before we started the Daily Mail, when I glance back, as I have done lately, at some of them, I feel that even those of us who are concerned in our work do not fully realize what we have done—the enormous variety of new topics that we have introduced into a newspaper. We have increased the size of the newspapers, which may or may not be a blessing; at any rate, it has led to the doubling or trebling of employment for British journalists. In particular, we have enormously increased in newspapers the amount of news from the far distant parts of the world.”