John B. Watson Quotes (1878-1958)

Author, Scientist

About John B. Watson

John Broadus Watson (January 9, 1878 – September 25, 1958) was an American psychologist who popularized the scientific theory of behaviorism, establishing it as a psychological school. Watson advanced this change in the psychological discipline through his 1913 address at Columbia University, titled Psychology as the Behaviorist Views It. Through his behaviorist approach, Watson conducted research on animal behavior, child rearing, and advertising, as well as conducting the controversial "Little Albert" experiment and the Kerplunk experiment. He was also the editor of Psychological Review from 1910 to 1915. A Review of General Psychology survey, published in 2002, ranked Watson as the 17th most cited psychologist of the 20th century.

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John B. Watson on Feminism

“Most of the terrible women one must meet, women with the blatant views and voices, women who have to be noticed, who shoulder one about, who can’t take life quietly, belong to this large percentage of women who have never made a sex adjustment.”
John B. Watson

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John B. Watson on Mothers 2 quotes

“Wives haven't enough to do today. Scientific mass production has made their tasks so easy that they are overburdened with time. They utilize this time in destroying the happiness of their children.”
John B. Watson
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Gary Sidley on John B. Watson

“In some respects, modern-day behavioural science can be construed as a derivative of the psychological school of behaviourism that gained prominence over a century ago with the work of American psychologist, John B. Watson. A rejection of the previously dominant introspectionist movement (whose focus was subjectivity and inner consciousness), Watson viewed the main goal of psychology to be the ‘prediction and control of behaviour.’ The paradigm of behaviourism concentrated exclusively on observables: the environmental stimuli that make a particular behaviour more or less likely, the overt behaviour itself, and the consequences of that behaviour (referred to as ‘reinforcement’ or ‘punishment’).”

About John B. Watson

John Broadus Watson (January 9, 1878 – September 25, 1958) was an American psychologist who popularized the scientific theory of behaviorism, establishing it as a psychological school. Watson advanced this change in the psychological discipline through his 1913 address at Columbia University, titled Psychology as the Behaviorist Views It. Through his behaviorist approach, Watson conducted research on animal behavior, child rearing, and advertising, as well as conducting the controversial "Little Albert" experiment and the Kerplunk experiment. He was also the editor of Psychological Review from 1910 to 1915. A Review of General Psychology survey, published in 2002, ranked Watson as the 17th most cited psychologist of the 20th century.