Pleasure's fun. It's great, but you can't keep it going forever; just accept the fact that it's here and it's gone, and maybe then again, it will come back, and you'll get to do it again. Joy lasts forever. Pleasure is purely self-centered. It's all about your pleasure: it's about you. It's a selfish, self-centered emotion, that is created by a self-centered motive of greed. Joy is compassion. Joy is giving yourself to somebody else, or something'' else. And it's a kind of thing that is, in its subtlety and lowness, much more powerful than pleasure. You get hung up on pleasure; you're doomed. If you pursue joy; you will find everlasting happiness.

— George Lucas

What It Means

This is a placeholder explanation generated by the low-overhead model. It interprets "Pleasure's fun. It's great, but you can't keep it going forever; just accept the fact that it's here and it's gone, and maybe then again, it will come back, and you'll get to do it again. Joy lasts forever. Pleasure is purely self-centered. It's all about your pleasure: it's about you. It's a selfish, self-centered emotion, that is created by a self-centered motive of greed. Joy is compassion. Joy is giving yourself to somebody else, or something'' else. And it's a kind of thing that is, in its subtlety and lowness, much more powerful than pleasure. You get hung up on pleasure; you're doomed. If you pursue joy; you will find everlasting happiness." in the context of "Academy of Achievement Address, published by Corporate Valley (12 August 2013)" to mean that wisdom is timeless.

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Source: Wikiquote: "George Lucas" (Quotes, 2010s) The 'What it means' explanation text was generated by Google Gemini Flash (accessed January 18, 2026). https://gemini.google.com/app
George Lucas

About George Lucas

George Walton Lucas Jr. (born 14 May 1944) is an American film director, producer, screenwriter, and entrepreneur, most famous for the Star Wars and Indiana Jones trilogies.