Eve on Propaganda

“Propaganda is defined as the manipulation of the public to the end of securing some specific action.”

“Its aim is to “put something over” on people, with or without their knowledge or consent… neither truth nor the basic values of civilization get a fair hearing.”

“It is the trivial, the irrelevant, the sensational, the appeal to obsolete bigotry which naturally give it greatest publicity. In such publicity it becomes a mere vulgar caricature of itself.”

“So long as the public may be manipulated by misrepresentation and by appeal to ignorance and prejudice, it is the public’s own fault if the “knowing ones” make use of questionable methods.”

“The evil effect of these attempts to manipulate the multitude by pampering its weaknesses — in return for material and other advantages to persons and for ends not disclosed — is clearly seen in various aspects of our common life. In politics such effect have long been deplorable.”

“One of the serious results of propaganda is that it has caused the public to think that education and propaganda are the same thing, and thus to make an ignorant multitude believe it is being educated when it is only being manipulated. Education aims at independence of judgement. Propaganda offers ready-made opinions for the unthinking herd.”

“The educator aims at a slow process of development; the propagandist, at quick results. The educator tries to tell people how to think; the propagandist, what to think. The educator strives to develop individual responsibility; the propagandist, mass effects. The educator wants thinking; the propagandist, action. The educator fails unless he achieves an open mind; the propagandist, unless he achieves a closed mind.”