Bruce Friedrich Quotes (1969-)

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About Bruce Friedrich

Bruce Gregory Friedrich (born August 7, 1969) is executive director of The Good Food Institute (GFI) and founding partner of New Crop Capital (NCC), organizations focused on replacing animal products with plant and culture-based alternatives.

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“We need to change the meat, because we aren’t going to change human nature.”
Bruce Friedrich
“What is happening to [animals] on modern farms and in modern slaughterhouses is beyond most of the worst moments of our lives...that's their entire existence.”
“It is a crime against humanity, while people are starving, to funnel massive amounts of crops through animals so we can eat animals when those crops should be feeding human beings.”
Bruce Friedrich
“We don't want to disrupt the meat industry, we want to transform it. We need their economies of scale, their global supply chain, their marketing expertise and their massive consumer base.”
Bruce Friedrich
“To remake meat is how we solve climate change. Remaking meat is how we prevent the next pandemic. Remaking meat is how we take antibiotics out of the food system.”
Bruce Friedrich

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Bruce Friedrich on Intensive animal farming

“Jesus' message is about love and compassion, but there is nothing loving or compassionate at factory farms and slaughterhouses, where billions of animals endure miserable lives and die violent deaths. Jesus mandates kindness and mercy for all God's creatures. He'd be appalled by the suffering that we inflict on animals today to indulge our acquired taste for their flesh. … When we sit down to eat, we can add to the violence, misery and death in the world, or we can respect God's creatures with a vegetarian diet. … There won't be any factory farms and slaughterhouses in heaven.”
Bruce Friedrich

Bruce Friedrich on Christian vegetarianism

“Jesus' message is about love and compassion, but there is nothing loving or compassionate at factory farms and slaughterhouses, where billions of animals endure miserable lives and die violent deaths. Jesus mandates kindness and mercy for all God's creatures. He'd be appalled by the suffering that we inflict on animals today to indulge our acquired taste for their flesh. Catholics, and all Christians, have a choice. When we sit down to eat, we can add to the violence, misery and death in the world, or we can respect God's creatures with a vegetarian diet. I believe we're obligated to make choices that are as merciful as possible, and we can all do that at the dinner table with a vegetarian diet. There won't be any factory farms and slaughterhouses in heaven.”
Bruce Friedrich

Quotes About Bruce Friedrich

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Jonathan Kauffman on Bruce Friedrich

“Behind the scenes of this surge [in demand for meat alternatives]—everywhere you turn, from advising new companies and funding scientific research to sparking our cultural obsession with meat alternatives—is Bruce Friedrich.”

Quoted on Bruce Friedrich

“Bruce Friedrich...realized at a certain point that his activism wasn’t achieving his goal — getting fewer people to kill, eat and wear animals...These days, he is hoping capitalism might work where activism and persuasion fell short.”

About Bruce Friedrich

Bruce Gregory Friedrich (born August 7, 1969) is executive director of The Good Food Institute (GFI) and founding partner of New Crop Capital (NCC), organizations focused on replacing animal products with plant and culture-based alternatives.