Steve Blank on Startup company

“A startup is a temporary organization in search of a scalable, repeatable, profitable business model.”

“Change the external culture and environment, and entrepreneurship can bloom regardless of its source—nature or nurture.”

“The safest bet about your new business is that you’re wrong... A startup is not about executing a series of knowns. Most startups are facing a series of unknowns — unknown customer segments, unknown customer needs, unknown product feature set, etc.”

“Start-ups are not smaller versions of large companies. They do not unfold in accordance with master plans. The ones that ultimately succeed go quickly from failure to failure, all the while adapting, iterating on, and improving their initial ideas as they continually learn from customers.”