I treat the act of making a record very much like working in a laboratory, experimenting with sounds and ideas... Whoever chooses to latch onto it, great; whoever doesn't, that's fine, too. The reaction always pales in comparison to the weight of the act of production." - Meaning and context.">
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I treat the act of making a record very much like working in a laboratory, experimenting with sounds and ideas... Whoever chooses to latch onto it, great; whoever doesn't, that's fine, too. The reaction always pales in comparison to the weight of the act of production.

— M. Ward

What It Means

This is a placeholder explanation generated by the low-overhead model. It interprets "I treat the act of making a record very much like working in a laboratory, experimenting with sounds and ideas... Whoever chooses to latch onto it, great; whoever doesn't, that's fine, too. The reaction always pales in comparison to the weight of the act of production." in the context of "Quoted in "Time" is right for songwriter Ward" by Jill Menze at Reuters (9 January 2009)" to mean that wisdom is timeless.

Source: Wikiquote: "M. Ward" (Quotes) The 'What it means' explanation text was generated by Google Gemini Flash (accessed January 18, 2026). https://gemini.google.com/app
M. Ward

About M. Ward

Matthew Stephen Ward (born October 4, 1973), known by his stage name M. Ward, is a singer-songwriter and guitarist who rose to prominence in the Portland, Oregon music scene. He also works with Zooey Deschanel as the group She & Him.