Josh Sugarmann on AR-15 style rifle

“The grotesque irony? The National Shooting Sports Foundation locale. They’ve taken the lead in working to rebrand assault weapons as modern sporting rifles.”

“One of the greatest talents of the National Rifle Association and the gun industry has been their ability exploit high-profile events to pump up gun sales: Bill Clinton, the Brady Bill, the federal assault weapons “ban,” Y2K, September 11, and now, of course, Barack Obama. Regardless of the event, the solution remains the same: buy a gun. And if industry and gun fan mags are any indication, it should be an AR-15 assault rifle.”

“Over the past few years the gun industry has become increasingly dominated by manufacturers selling only AK-47 and AR-15 type assault rifles (newly christened “black rifles” by gunmakers to make them a little more cuddly and a little less killy), new high-powered handguns ranging from revolvers with the penetration power of rifles to AK-47 pistols, to anti-armor 50 caliber sniper rifles. Don’t believe me? Pick up a copy of Shotgun News and compare the number of gun ads for “traditional” hunting rifles (a handful) to those for assault rifles (all the rest). Military-style weapons are the guns that are flying off the shelves and into the homes of people frightened about the “change” that an Obama Administration represents.”

“The Freedom Group, a “family” of gun companies cobbled together by Cerberus Capital Management (the former owners of Chrysler, among many other things), has just filed new documents with the Securities and Exchange Commission (SEC) in anticipation of a long-threatened stock IPO (Initial Public Offering). And the picture isn’t pretty. Freedom Group companies run the gamut from sporting arms to assault weapons. In addition to Bushmaster and DPMS (two leading manufacturers of AR-15 type assault rifles), companies and brands that comprise Freedom Group include: Remington, Marlin, Harrington & Richardson, New England Firearms, L.C. Smith, Dakota Arms, Advanced Armament Corporation, and Barnes Bullets. Freedom Group states that it has the number one U.S. market position in shotguns (31 percent), ammunition (33 percent), traditional rifles (37 percent), and “modern sporting rifles” (48 percent).”

“Guns are now the only consumer product manufactured in America not regulated by a federal agency for health and safety... When presented with guns’ unique niche in the pantheon of consumer products, the industry and its cheerleaders like the National Rifle Association (NRA) and the National Shooting Sports Foundation (NSSF) go into a well-practiced spiel of how in fact they’re actually the most regulated industry in America — citing dealer and manufacturer licensing, the minimal paperwork necessary to buy a gun under federal law, the Brady background check all buyers must go through to purchase a weapon from a licensed dealer, and the fact that ATF [Bureau of Alcohol, Tobacco, Firearms and Explosives] is allowed to check a dealer’s sales records once a year (a privilege the agency has the manpower to employ on a far less frequent basis). Yet these are sales standards, not product safety standards. ATF lacks any of the health and safety authority that is routinely granted — and usually expected by the American public — for other consumer products... And as the gun industry continues to exploit its unique status with increasingly lethal military style weapons for the civilian market, this disparity can only become more evident.”