Joseph Addison on Journalism

“I would * * * earnestly advise them for their good to order this paper to be punctually served up, and to be looked upon as a part of the tea equipage.”

“They consume a considerable quantity of our paper manufacture, employ our artisans in printing, and find business for great numbers of indigent persons.”

“The great art in writing advertisements is the finding out a proper method to catch the reader's eye; without which a good thing may pass over unobserved, or be lost among commissions of bankrupt.”

“Advertisements are of great use to the vulgar. First of all, as they are instruments of ambition. A man that is by no means big enough for the Gazette, may easily creep into the advertisements; by which means we often see an apothecary in the same paper of news with a plenipotentiary, or a running footman with an ambassador.”