Jonathan Ive (2003), in iconeye 004 (July/August 2003)
“
The more I learnt about this cheeky — almost rebellious — company, the more it appealed to me, as it unapologetically pointed to an alternative in a complacent and creatively bankrupt industry. Apple stood for something and had reason for being that wasn't just about making money.
— Jonathan Ive on Design
What It Means
This is a placeholder explanation generated by the low-overhead model. It interprets "The more I learnt about this cheeky — almost rebellious — company, the more it appealed to me, as it unapologetically pointed to an alternative in a complacent and creatively bankrupt industry. Apple stood for something and had reason for being that wasn't just about making money." in the context of "Jonathan Ive (2003), in iconeye 004 (July/August 2003)" to mean that wisdom is timeless.
Source: Wikiquote: "Design" (Quotes, G - L)
The 'What it means' explanation text was generated by Google Gemini Flash (accessed January 18, 2026). https://gemini.google.com/app
Tags
About Jonathan Ive
Sir Jonathan Paul "Jony" Ive KBE, HonFREng, RDI (born February 1967 in Chingford, London), is a British industrial designer and the senior vice president of Industrial design at Apple Inc.. Two-time winner of the Design Museum's inaugural Designer of the Year award (2002, 2003).
About Jonathan Ive
Sir Jonathan Paul "Jony" Ive KBE, HonFREng, RDI (born February 1967 in Chingford, London), is a British industrial designer and the senior vice president of Industrial design at Apple Inc.. Two-time winner of the Design Museum's inaugural Designer of the Year award (2002, 2003).
View all quotes →