Henry Ford, My Life and Work (1922), p. 72. Chapter IV, : Remark about the Model T in 1909; this has often been paraphrased, e.g.: "You can have any color as long as it's black."

Any customer can have a car painted any color that he wants so long as it is black.

— Henry Ford on Ford Motor Company

What It Means

This is a placeholder explanation generated by the low-overhead model. It interprets "Any customer can have a car painted any color that he wants so long as it is black." in the context of "Henry Ford, My Life and Work (1922), p. 72. Chapter IV, : Remark about the Model T in 1909; this has often been paraphrased, e.g.: "You can have any color as long as it's black."" to mean that wisdom is timeless.

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Source: Wikiquote: "Ford Motor Company" (Quotes) The 'What it means' explanation text was generated by Google Gemini Flash (accessed January 18, 2026). https://gemini.google.com/app
Henry Ford

About Henry Ford

Henry Ford (July 30, 1863 – April 7, 1947) was an American industrialist and business magnate, founder of the Ford Motor Company, and chief developer of the assembly line technique of mass production. By creating the first automobile that middle-class Americans could afford, he converted the automobile from an expensive curiosity into an accessible utility that profoundly impacted the landscape of the 20th century. Ford was an antisemite who promoted The Protocols of the Meetings of the Learned Elders of Zion in the collection of articles known as The International Jew.