During the announcement that he would not run to become Britain's prime minister. A reference to Brutus's "There is a tide in the affairs of men. Which, taken at the flood, leads on to fortune" in Julius Caesar. http://www.nytimes.com/2016/07/01/world/europe/britain-conservative-party.html (June 30, 2016)

It is vital now to see this [Brexit] moment for what it is. This is not a time to quail, it is not a crisis, nor should we see it as an excuse for wobbling or self-doubt, but it is a moment for hope and ambition for Britain. A time not to fight against the tide of history, but to take that tide at the flood, and sail on to fortune.

— Boris Johnson

What It Means

This is a placeholder explanation generated by the low-overhead model. It interprets "It is vital now to see this [Brexit] moment for what it is. This is not a time to quail, it is not a crisis, nor should we see it as an excuse for wobbling or self-doubt, but it is a moment for hope and ambition for Britain. A time not to fight against the tide of history, but to take that tide at the flood, and sail on to fortune." in the context of "During the announcement that he would not run to become Britain's prime minister. A reference to Brutus's "There is a tide in the affairs of men. Which, taken at the flood, leads on to fortune" in Julius Caesar. http://www.nytimes.com/2016/07/01/world/europe/britain-conservative-party.html (June 30, 2016)" to mean that wisdom is timeless.

Quote Image
Source: Wikiquote: "Boris Johnson" (Quotes, 2010s, 2016) The 'What it means' explanation text was generated by Google Gemini Flash (accessed January 18, 2026). https://gemini.google.com/app
Boris Johnson

About Boris Johnson

Alexander Boris de Pfeffel Johnson (born 19 June 1964) is a British politician, journalist, and popular historian. He was Prime Minister of the United Kingdom and Leader of the Conservative Party from July 2019 until September 2022.