“We’re selling an experience. We’re not selling a product. We’re not trying to fit in somewhere…the need is for you. It’s not massively produced.”https://theweightshecarries.com/winning-woman-bethlehem-tilahun-alemu/

Bethlehem Tilahun Alemu (born 1980) is an Ethiopian businesswoman, founder and executive director of soleRebels, Africa's "fastest growing footwear company". Alemu has received honors and accolades for her business acumen, as well as her efforts to shift the discourse on Africa away from poverty to the continent's entrepreneurial spirit, social capital, and economic potentialhttps://en.wikipedia.org/wiki/Bethlehem_Tilahun_Alemu#cite_note-1. Alemu launched "The Republic of Leather", designing sustainable luxury leather goodshttps://en.wikipedia.org/wiki/Bethlehem_Tilahun_Alemu#cite_note-2, and "Garden of Coffee" retail outlets to promote Ethiopian coffees. https://en.wikipedia.org/wiki/Bethlehem_Tilahun_Alemu#cite_note-:0-3