“

I heard a story that Guinness once decided to stop advertising. Everybody knew what Guinness was. Everyone who liked and regularly drunk Guinness wouldn't find out anything new about Guinness from TV spots and they were guaranteed sales as long as St. Patrick's Day existed. But you know what happened? Their sales plummeted. Very, very quickly. So next time you complain about adverts on TV or in the cinema or even on my online videos, remember that it wouldn't be necessary if you weren't all such flighty cunts. (4 August 2010)

— Ben Croshaw

What It Means

This is a placeholder explanation generated by the low-overhead model. It interprets "I heard a story that Guinness once decided to stop advertising. Everybody knew what Guinness was. Everyone who liked and regularly drunk Guinness wouldn't find out anything new about Guinness from TV spots and they were guaranteed sales as long as St. Patrick's Day existed. But you know what happened? Their sales plummeted. Very, very quickly. So next time you complain about adverts on TV or in the cinema or even on my online videos, remember that it wouldn't be necessary if you weren't all such flighty cunts. (4 August 2010)" in the context of "" to mean that wisdom is timeless.

Quote Image
Source: The 'What it means' explanation text was generated by Google Gemini Flash (accessed January 18, 2026). https://gemini.google.com/app
Ben Croshaw

About Ben Croshaw

Ben "Yahtzee" Croshaw (born 24 May 1983) is a British-born, formerly-Australian based, currently American based game designer. He is currently making a series of video-reviews named Zero Punctuation for The Escapist, and uses his website Fully Ramblomatic to showcase his own work.