Niall Ferguson on Adolf Hitler

“Two things made the German experience unique. The first was Hitler himself, who was in many ways more bizarre than Chaplin knew. An art-school reject who had once scraped a living by selling kitschy picture postcards; an Austrian draft-dodger who had ended up a decorated Bavarian corporal; a lazy mediocrity who rose late and enjoyed both Wagner's operas and Karl May's cowboy yarns - here indeed was an unlikely heir to the legacy of Frederick the Great and Otto von Bismarck. In Munich in the early 1920s he could be seen attending the soirées of a Romanian princess 'in his gangster hat and trenchcoat over his dinner jacket, touting a pistol and carrying as usual his dog-whip'. It is not altogether surprising that President Hindenburg assumed he was Bohemian. Others thought he looked more like 'a man trying to seduce the cook', or perhaps a renegade tram conductor. If it had not been for the advice of his publisher Max Amann, he would have called his first book Four and a Half Years of Struggle against Lies, Stupidity and Cowardice instead of the distinctly catchier My Struggle. The longer title captures something of Hitler's shrill and vituperative personality. As for his sexuality, about which there has long been speculation on the basis of circumstantial or tainted evidence, he may have had none. Hitler hated. He did not love.”

“Superficially, Hitler's appeal to German voters is easy to understand. He simply offered more radical remedies to the Depression than his political rivals. Others might offer piecemeal solutions to unemployment; Hitler was willing to contemplate a bold programme of public works. Others might worry that financing public works with deficits would trigger a new inflation; Hitler bluntly stated that the hoodlums of his Sturmabteilung would deal with any profiteers who charged excessive prices. Others might argue, as Rathenau and Stresemann had, that Germany must try to pay reparations, if only to prove the impossibility of doing so, or must borrow to the hilt in New York so as to drive a rift between the Western creditors; Hitler essentially argued for default. It helped, of course, that the reparations system had itself collapsed by 1932; Germany had already defaulted, albeit with American consent, by the time Hitler came to power. It helped, too, that the Nazis were able to recruit the widely respected former Reichsbank President Hjalmar Schacht, who had resigned his post in 1930 after effectively endorsing Hitler's campaign against the revised reparations schedule known as the Young Plan. Yet even with his imprimatur on them, it took real political skill to sell such unorthodox economic solutions to a relatively sophisticated and highly variegated electorate. The Nazis' success without doubt owed much to Joseph Goebbels, the evil genius of twentieth-century marketing, who sold Hitler to the German public as if he were the miraculous offspring of the Messiah and Marlene Dietrich. The Nazi election campaigns of 1930, 1932. and 1933 were unprecedented assaults on public opinion, involving standardized mass meetings and eye-catching posters, as well as rousing songs (like the Horst-Wessel Lied) and calculated physical intimidation of opponents. Though much of this owed its inspiration to Mussolini - not least the snazzy uniforms for supporters, and the Roman salutes - Goebbels understood the need for finesse as well as bombast. For one thing, he saw more clearly than the star himself the need to adjust Hitler's message according to which of the German electorate's many segments was being addressed.”